As we mentioned earlier, KOKO PIÑA was developed with the waterdrop® community. But hang on a second, why and how did this all come about? Let’s begin with the why.
- Firstly, the community that we’ve built around the brand is very close-knit and important to us. Satisfying them has always been one of our primary objectives (we even have an entire team dedicated to it!).
- A flavor created by the community has been on our minds for a long time, and a project that we’ve been asked about on numerous occasions. And that’s just as well, because…
- Our members are super creative! Be it drawings, personalized bottles, songs or the ‘invention’ of new, digital flavors, they’ve more than demonstrated their creative flair on several occasions.Since all that was in place, we thought it was time to make this dream a reality—hand in hand with our community.